FMCA Webinar: A Perfect Match: Building Strong Influencer Partnerships
A Perfect Match: Building Strong Influencer Partnerships What happens when public safety storytelling meets trusted digital voices? In this webinar, we’ll hear from the Broward Sheriff’s Office as they share how strategic influencer partnerships can help agencies expand reach, build credibility, and connect more authentically with their communities. Participants will learn how BSO identifies the right influencer “fit,” establishes clear expectations, and maintains relationships that align with public service values. The session will also explore best practices for collaboration, risk management, and measuring impact—so partnerships feel intentional, effective, and mutually beneficial. Whether you’re just starting to explore influencer engagement or looking to strengthen existing relationships, this conversation offers practical insights you can put to work right away.